With entrepreneurship on the rise, it is important to decipher the difference between time and quality time for the budding entrepreneur.
Along my path coaching and mentoring other entrepreneurs, I often find entrepreneurs frustrated with their results given the number of hours they have invested to grow their business. When we look at the quality of the hours invested, there are many red flags.
What is the difference between time and quality time?
First, I think there are many important passive activities necessary for creating and maintaining the entrepreneurial mindset. Things like reading personal development and business building books, listening to motivational audios and podcasts, journaling, exercise, meditation, eating well and rising early to get ahead of the day are important components of a daily routine. However, these activities will not generate direct business growth and profit, so we refer to them as passive. Active activities are those that directly impact business growth and income, and may include promoting a product or service, distributing products samples or coupons, publishing a product testimonial with established customer base, and in my business, conducting household assessment to calculate cost savings and earning potential through our shopping annuity program.
When the majority of time is spent on passive activities, it is easy to feel frustrated when business growth and income are not increasing. It is important to keep in mind, one does not need to read an entire book within a given day to get the positive impact. Ten minutes of reading does the trick. Our body gets the same mental clarity and stimulation from 20 minutes of physical exercise as they would from 60 minutes. Therefore, it is important to time block 60-90 minutes a day to practice passive activities and another 60-90 minutes a day on the active building activities. After consistent weekly investment Monday through Friday, the entrepreneur will begin to feel the momentum of business growth.